• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Careers

Digitally focused Marketing skills are becoming near-universal requirements for employment. Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

Customer relationship management Digital media development Digital marketing management Computer networking Search engine analysis.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

为来自中国的学生设计 You will be eligible to apply if you have completed a bachelors degree from a recognised institution with 70% or above. IELTS (Academic): 6.0 overall, with no component below 5.5.

课程信息

学制：全日制(1 年)

学费：£15,620.00 (¥ 141,047) /年

开学时间：2022八月, 2022十月, 2022十一月

申请截止日期：

留学地点：Edinburgh Napier University219 Colinton Road,Edinburgh,Edinburgh, City Of,EH14 1DJ, Scotland