• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Broaden your horizons and gain valuable international experience by studying in both Edinburgh and France as part of your degree.

Overview

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities - Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

为来自中国的学生设计 You will be eligible to apply if you have completed a bachelors degree from a recognised institution with 70% or above. IELTS (Academic): 6.0 overall, with no component below 5.5.

课程信息

学制：全日制(1 年)

学费：£15,620.00 (¥ 141,047) /年

开学时间：2022十月

申请截止日期：

留学地点：Edinburgh Napier University219 Colinton Road,Edinburgh,Edinburgh, City Of,EH14 1DJ, Scotland