• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Enhance your marketing skills to get to the next level in your career by earning a Master of Science in Marketing. The program will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and digital leadership.

With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.

The MS in Marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing.

Experience-based learning is an integral component of the MS Marketing program. The program is grounded in providing real-world project experiences with the opportunity to acquire practical, hands-on knowledge to establish or further your career in the marketing profession.

Learning Outcomes

Analyze important terminology, concepts, principles, theories, analytic techniques, and facts used in the field of marketing for effective decision-making. Integrate Marketing with various functions of business organization to create, capture, and deliver value. Apply digital tools in developing marketing strategies, organizational communication, business operations, and customer relations. Apply ethical problems within marketing and business situations, choose a resolution, and justify that ethical choice. Develop a global strategic marketing plan that address the global forces in the business environment of a firm.

所属院系

进入哪个院系学习？ College of Professional Studies

中国学生入学要求

为来自中国的学生设计 Applicants must hold a bachelor’s degree or higher from a regionally accredited college or university where an overall grade point average of 2.5 or better was achieved, or where a grade point average of 2.75 or higher was achieved in the last 90 quarter units. TOEFL Paper-based Test 550, TOEFL Computer-based Test 213, TOEFL Internet-based Test 79, IELTS 6.0, PTEA 58, iTEP 5.

课程信息

学制：在线/远程学习(45 )

学费：US$15,912.00 (¥ 101,231) /年

开学时间：预计在五月 2022

申请截止日期：

留学地点：