• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The objective of the MA in strategic communications program is to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts. It fosters strategic thinking, logical analysis, and solution generation. Upon completion of the degree, graduates will have the skills to develop and implement communications initiatives using both traditional and emerging channels such as social networks, blogs, podcasts, and mobile media.

Graduates will acquire an array of intellectual, managerial, and communication skills and competencies, including: an understanding of communications opportunities; the ability to carry out analyses of organizational communications needs; the knowledge to conduct audience analysis, as well as formative and evaluative research; the training to develop, implement, and evaluate appropriate strategies and tactics to reach multiple publics; and professional-level writing and presentation skills.

At the completion of the Master of Arts in Strategic Communications, graduates will emerge with a deep understanding of the theories of communication and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate strategic communications programs and campaigns.

This degree requires that students be able to write in English at an advanced level. If writing skills need improvement, the student may be required to enroll in a writing course before continuing in the program. Applicants for whom English is a second language are encouraged to take the Accuplacer English as a Second Language Placement Test.

Program Learning Outcomes

Produce multi-public, multi-channel communication campaign planning documents. Manage communication campaigns by producing budgets, task lists, and schedules. Apply formative research to develop communication campaigns and messages. Create persuasive campaigns that meet professional ethical standards. Evaluate communication campaigns by conducting summative research. Deliver professional communication presentations online. Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.

所属院系

进入哪个院系学习？ College of Letters and Sciences

中国学生入学要求

为来自中国的学生设计 Applicants must hold a bachelor’s degree or higher from a regionally accredited college or university where an overall grade point average of 2.5 or better was achieved, or where a grade point average of 2.75 or higher was achieved in the last 90 quarter units. TOEFL Paper-based Test 550, TOEFL Computer-based Test 213, TOEFL Internet-based Test 79, IELTS 6.0, PTEA 58, iTEP 5.

课程信息

学制：在线/远程学习(45 )

学费：US$15,912.00 (¥ 101,231) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：