• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Learn the top employability skills that employers want. The Bachelor of Arts in Strategic Communications will help you develop the human communications skills and the strong strategic thinking and messaging skills needed for employment in public relations, advertising, marketing, and corporate communication. You will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of professional fields.

Courses within the BA Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Once you complete the program, you will be ready to pursue a career in positions that require strategic thinking and planning, project management, content creation, and leadership.

Program Learning Outcomes

Develop communication campaign messaging strategies. Apply persuasion theory to communication campaigns and media messages. Create content that fulfills strategic communications campaign objectives. Working in a group, create strategic communication messages. Apply research data to guide the development of strategic communication campaigns and messages. Develop multi-platform, multi-public message dissemination plans.

所属院系

进入哪个院系学习？ College of Letters and Sciences

中国学生入学要求

为来自中国的学生设计 High school graduates transferring from regionally accredited colleges and universities are admitted as degree students if their cumulative GPA is 2.0 or higher. TOEFL Paper-based Test 525, TOEFL Computer-based Test 197, TOEFL Internet-based Test 70, IELTS 5.5, PTEA 50, iTEP 5.

课程信息

学制：在线/远程学习(AT LEAST 180 QUARTER UNITS)

学费：US$13,320.00 (¥ 86,232) /年

开学时间：Monthly

申请截止日期：

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