• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

Demonstrate effective communication skills consistent with a professional marketing environment. Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research. Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior. Apply persuasion theory to the development of media messages. Develop multi-platform, multi-public message dissemination plans. Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

所属院系

进入哪个院系学习？ College of Professional Studies

中国学生入学要求

为来自中国的学生设计 High school graduates transferring from regionally accredited colleges and universities are admitted as degree students if their cumulative GPA is 2.0 or higher. TOEFL Paper-based Test 525, TOEFL Computer-based Test 197, TOEFL Internet-based Test 70, IELTS 5.5, PTEA 50, iTEP 5.

课程信息

学制：须出席的在线/远程学习(AT LEAST 180 QUARTER UNITS)

学费：US$13,320.00 (¥ 86,232) /年

开学时间：Monthly

申请截止日期：

留学地点：College of Professional Studies11255 North Torrey Pines Road,LA JOLLA,California,92037, United States