• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

Accreditation

In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

Careers and skills

The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.

Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.

所属院系

进入哪个院系学习？ York Management School

中国学生入学要求

为来自中国的学生设计 For a postgraduate taught course such as a Masters, you would normally need a Bachelors degree from a recognised institution in a relevant subject. The score you will need depends on which university you attended in China and which subject you are applying to. Typically you would need at least the equivalent to a UK upper second class honours degree, however some courses will accept lower second class honours degrees. Actual requirements will vary by course: A score of 80 to 85 per cent is considered comparable to a UK 2:1; A score of 75 to 80 per cent is considered comparable to a UK 2:2. If you're a non-native English speaking applicant you must provide evidence of your English language ability.

课程信息

学制：全日制(1 年)

学费：£22,440.00 (¥ 202,631) /年

开学时间：2022十月4日

申请截止日期：

留学地点：University of YorkHeslington,York,YO10 5DD, England