• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

All students complete the common required courses and select one of the four marketing tracks: marketing management, retail management, professional sales and management, or marketing analytics.

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

Retail Management TrackMarketing Analytics TrackMarketing Management TrackProfessional Sales and Management Track

所属院系

进入哪个院系学习？ Tippie College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have the Completion of academic upper secondary school (generally a total of 12-13 years of primary and secondary education); A corresponding secondary school diploma or leaving certificate. English Language Requirements: Internet-based test (iBT): 80 with no subscore lower than 17; Revised TOEFL Paper-delivered Test: no subscore lower than 17; Paper-based test (PBT): 530; International English Language Testing System) total score of 6.5, with no subscore lower than 6.0A Pearson Test of English (PTE) score of 53 with no sub-scores lower than 47

课程信息

学制：全日制(4 年)

学费：US$33,020.00 (¥ 213,768) /年

开学时间：预计在五月, 八月 2022

申请截止日期：预计在October 2022

留学地点：Tippie College of Business108 John Pappajohn Business Building,IOWA CITY,Iowa,52242, United States