• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.

All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

Program Learning Outcomes

Students have basic competencies in business-related disciplines.

Students will demonstrate the discipline based knowledge in accounting, economics, finance, information systems, international business, management, marketing, operations, and statistics. Students will demonstrate the ability to integrate the knowledge of different functional areas into effective business solutions.

Students demonstrate effective communication skills.

Students will create well written documents on a business topic; Students will deliver an effective oral presentation on a business topic.

Students demonstrate the ability to analyze business situations.

Students will solve business problems using appropriate quantitative and analytical techniques and technologies; Students will demonstrate the ability to identify and analyze alternatives in a business context; Students will demonstrate the ability to articulate and defend a course of action.

Students develop team skills that facilitate achievement of organizational goals.

Students will work effectively in culturally and ethnically diverse teams demonstrated by the ability to contribute to the team’s performance, interact positively with teammates, keep the team on track, maintain high standards for team performance, and by having the necessary knowledge, skills, and abilities to help the team succeed.

所属院系

进入哪个院系学习？ Lam Family College of Business

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school/ secondary school and have a 2.5 grade point average (GPA) in the 4.0 grading scale or B- average, and that you have, or will have, the equivalent of US high school completion. English language requirement: TOEFL iBT Total Score: 61; IELTS Overall Score: 6.0; PTE Academic Score: 45; SAT Evidence Based Reading and Writing: 550; ACT English Score: 22; IB English A – Language and Literature HL: 4; IB English A – Literature HL: 4.

课程信息

学制：全日制(4 年)

学费：US$16,944.00 (¥ 109,694) /年

开学时间：2022八月23日, 2022一月24日

申请截止日期：30-Sep-22

留学地点：Lam Family College of Business1600 Holloway Avenue, Business Building,SAN FRANCISCO,California,94132, United States