• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Bachelor of Science degree in Advertising is the study of the entire spectrum of the advertising business and the social responsibilities of a persuasive media. Students in the program supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Kent State, and its online edition; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions with Idea Base, a student-run, full-service integrated marketing communications firm in downtown Kent. Advertising careers include the creative elements of all kinds of advertising and promotional elements, including the strategic planning and execution of creative materials including print, broadcast and online; the planning and buying of all types of media including the ever expanding electronic media; account supervision, which is working with clients to help plan and execute advertising; and strategic planning and execution of direct elements, sales promotion and e-marketing. There are many study abroad/away opportunities.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

所属院系

进入哪个院系学习？ College of Communication and Information

中国学生入学要求

为来自中国的学生设计 New freshmen applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.). Freshmen should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale. Applicants must obtain a minimum score of TOEFL Paper Based Test is 525 (71 on the Internet based version), the minimum score of MELAB is 75 or IELTS minimum score of 6.0 and the minimum score of PTE academic is 48.

课程信息

学制：全日制(120 学分)

学费：US$20,613.00 (¥ 133,447) /年

开学时间：2022八月26日, 2022一月18日

申请截止日期：1 June 2022, 1 October 2022

留学地点：Kent State University800 E. Summit Street,KENT,Ohio,44242, United States