• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing program at Campbellsville University will help each student learn to examine organizational and consumer behaviors in order to become an effective marketer.

The student will study a focused curriculum that will ensure a depth of understanding in business and marketing solutions for any industry application in order to effectively reach the consumer with compelling messaging about the product.

If you like helping brands succeed a marketing degree might be what you need to truly make an impact with a fulfilling career.

Business Administration Area – Marketing Emphasis: 66 Hours Core Requirements: 33 Hours

Marketing Emphasis: 33 Hours

Take each course on this list: 27 Hours BA 302 Marketing II 3 BA 304 Business Law II 3 BA 310 Consumer Behavior 3 BA 312 Organizational Behavior 3 BA 315 Sales Management 3 BA 384 Business Ethics 3 BA 401 Marketing Research 3 BA 402 Promotion Management 3 BIT 340 Business Communication 3

Choose two courses from this list: 6 Hours BA 314 Human Resource Management 3 BA 399 International Business 3 BA 422 Managerial Finance 3 ECO 352 Money and Banking 3 ECO 461 International Trade 3 BA 480 Special Topics 3

General Education Requirements These courses must be taken as part of the General Education component and not as part of this area. ECO 221 Macroeconomics 3 MTH 111 College Algebra 3 CIS 100 Computer Concepts and Applications 3

所属院系

进入哪个院系学习？ School of Business, Economics, and Technology

中国学生入学要求

为来自中国的学生设计 Students must have completed Secondary school. English language requirements: TOEFL - Minimum of 61 IBT (or 500 Paper Based), or IELTS - Minimum 6.0 Band Score. Otherwise, 5.5 Band Score with 5.5 in each section, or SAT I - Reading and Writing of 550, or ACT - English 22, or AP English Language and Composition - 3 or higher, or AP English Literature and Composition - 3 or higher, or GTEC (Global Test of English Communication) - 1075, or IB Eng A Language and Literature - HL4, or IB Eng A Literature - HL4, or Fresno State's American English Institute - Advanced Level, or ELS Language Centers - Level 112, or FLS International Language School - Level 16, or TLC The Language Company - Level 9, or UC Davis IEPP - Level 800, or UCLA Extension - Level 6, or Pearson's Test of English - 45.

课程信息

学制：全日制(120 学分)在线/远程学习(120 学分)

学费：US$24,900.00 (¥ 161,200) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Campbellsville University1 University Drive,CAMPBELLSVILLE,Kentucky,42718, United States