• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate - how they develop their strategies and take key decisions - is vital.

Our International Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.

All International Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

International Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland and the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).

Teaching and Assessment

Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks. Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.

Accreditation

In accordance with our normal practice our professionally orientated programmes are designed to meet the educational requirements for membership of relevant professional institutions. In addition to recognition within Malaysia, we seek accreditation by the relevant UK or international professional bodies in accordance with their standard procedures.

Career opportunities

International Business Management degrees provide a very wide range of employment options, and our graduates have an excellent reputation with employers. Successful careers pursued by our management graduates include marketing executive, operations manager, management consultant, stockbroker and financial consultant.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have a relevant first or second class Honours degree or a degree qualification, or equivalent qualification recognised by the Malaysian Government, acceptable to the University.

课程信息

学制：全日制(3 年)

学费：RM41,200.00 (¥ 63,329) /年

开学时间：2022九月1日

申请截止日期：

留学地点：Heriot-Watt University MalaysiaNo 1 Jalan Venna P5/2,Precinct 5,PUTRAJAYA,Wilayah Persekutuan Kuala Lumpur,62200, Malaysia